This website contains information about alcoholic beverages and is intended for adults of legal drinking age.
By entering, you confirm that you are of legal drinking age in your country of residence and that you agree to our terms of use.
Please drink responsibly
Company Brochure · October 2026
Fine Spirits. Bold Origins.
Inspired by the Ancient Routes
SpiceRoute AS is a registered and operational Norwegian import house building a curated portfolio of premium craft beverages — currently featuring Casa Pineda Mezcal, Chingazo Mezcal and Tres Mujeres Tequila, and expanding with exceptional spirits and beer producers worldwide.
3
Brands
NOK 900K
Phase 1 Raise
Norway
First Market
The Company
Who We Are
SpiceRoute AS (org. no. 938 238 146) is a registered and operational Norwegian import house based in Lier, Norway. Founded by three partners with backgrounds spanning Nordic trade, Latin American business and premium hospitality, SpiceRoute exists to introduce the most compelling craft spirits and beers from around the world to discerning Nordic consumers, HoReCa professionals, and Vinmonopolet buyers. The portfolio is built to grow — selective partnerships with exceptional producers worldwide.
Our Vision
To become the Nordic region's most trusted importer of premium Mexican agave spirits — building a sustainable, compliance-first business that honours the craft of Mexico's producers and meets the high standards of Nordic trade.
Our Mission
A focused, evidence-led launch in Norway, proving demand with 15–20 HoReCa accounts and a controlled initial shipment before expanding across Scandinavia. Three products. Three clear menu roles. One accountable Norwegian partner.
Stakeholders
The Founding Team
Leopold Ansløkken Sørfonden
Co-Founder & Managing Director
Leads market entry strategy, regulatory compliance and HoReCa account development in Norway. Responsible for investor relations and commercial partnerships.
Market entry · Regulatory compliance · Investor relations
Lorena Mendoza
Co-Founder & Brand Director
Brings deep expertise in Mexican spirits culture, producer relationships and brand storytelling. Bridges the Mexican producer world with the Nordic trade environment.
Producer relations · Brand storytelling · Mexican spirits culture
Ishan Bhawan
Co-Founder & Chair of the Board
Oversees governance, strategic direction and the long-term investor framework. Brings international business development experience to the SpiceRoute partnership model.
Governance · Strategy · Investor framework
The Brands
The Portfolio
Three brands. Three distinct roles. One curated agave selection.
The Flagship Mezcal
Casa Pineda
Artisanal mezcal from Tzitzio, Michoacán. Crafted by Maestro Mezcalero Giovani Morales from 100% Agave Cupreata, cooked in an underground conical stone oven and distilled in a Filipino-style copper still.
Expressions
- Blanco · 47% ABV
- Guerrero · 47% ABV
- Extravagante
- 38 Tarasco
- Poema
- Clementina
Tasting Profile
Cooked agave, gentle smoke, fresh citrus and tropical fruit on the nose. Sweet agave, red fruit, freshness and a subtle wood note on the palate.
The Bartender's Mezcal
Chingazo
Contemporary artisanal mezcal from Michoacán. 100% Agave Cupreata. Positioned for cocktail relevance, staff engagement and a distinct back-bar energy. The volume-driver expression of the portfolio.
Expressions
- Blanco Cupreata · 42% ABV
Tasting Profile
Expressive Cupreata character with contemporary balance — crafted for highball and cocktail applications.
The Prestige Tequila
Tres Mujeres
100% agave tequila from Amatitán, Jalisco. A prestige collection ranging from fresh Blanco expressions to a rare 1953 heritage release, matured in French and American oak.
Expressions
- Blanco Clasico · 38% ABV
- Reposado Clasico
- Extra Añejo Dark
- Roar
- 1953 Collection
Tasting Profile
Vanilla, cooked agave and plum on the nose. Vanilla, wood, honey and a light fruit note on the palate.
Our Proposition
Why SpiceRoute
01
Focused Portfolio
Three products. Three clear menu roles. No catalogue dump — each bottle has a distinct commercial job and a measurable reorder case.
02
Local Accountability
A Norwegian company managing import, compliance, logistics and HoReCa account development on the ground. One point of contact.
03
Brand Protection
Selective premium placement, approved narratives and trade education — no discount-driven volume, no uncontrolled claims.
04
Transparent Reporting
Monthly inventory, sell-through and account data shared with all partners. Decisions based on evidence, not assumptions.
05
Compliance First
Full regulatory readiness — import rights, excise, Mattilsynet registration, label compliance and recall chain — before first dispatch.
06
Nordic Pathway
Norway first, then Sweden, Denmark and Finland. Each market entered only after the Norwegian model is proven.
Market Entry
Phase 1 Plan — Norway
Align & Prepare
Commercial terms, territory, technical files, label review, logistics and launch readiness.
Norway Pilot
Selective HoReCa launch. Target 15–20 active licensed accounts. Initial shipment ~1,050 bottles across three SKUs.
Scale Norway
Reorder after ~60% sell-through. Broaden account base. Pursue Vinmonopolet tender opportunities.
Nordic Expansion
Enter Sweden, Denmark and Finland — one market at a time, each with its own regulatory and commercial strategy.
Trade Pricing
Indicative Trade Economics
All prices exclude VAT. Indicative planning assumptions subject to final supplier terms, freight and Norwegian duty confirmation.
| Product | ABV | Trade Price | 4cl Menu Range | Gross Margin |
|---|---|---|---|---|
| Casa Pineda Blanco | 47% ABV | NOK 850 | NOK 195–225 | ~32% |
| Chingazo Cupreata | 42% ABV | NOK 775 | NOK 185–215 | ~32% |
| Tres Mujeres Reposado | 38% ABV | NOK 700 | NOK 175–205 | ~33% |
Get In Touch
Contact & Enquiries
SpiceRoute AS is registered and operational in Norway. This brochure is intended for trade professionals, producers, investors and reviewing authorities.
info@spiceroute.noLeopold Ansløkken Sørfonden · Co-Founder & Managing Director
SpiceRoute AS
Org. No. 938 238 146 · Norway
Leopold Ansløkken Sørfonden
Co-Founder & Managing Director
Lorena Mendoza
Co-Founder & Brand Director
Ishan Bhawan
Co-Founder & Chair of the Board
SpiceRoute AS. Org. no. 938 238 146. Not for public consumer distribution. Intended to comply with Norwegian alcohol regulations.